Real-World Use Cases, Retail Innovation & Success Stories

eShelf® Digital Shelf Displays

eShelf® – Digital Display Innovation for Elevated Retail Experiences

Transform your in-store retail experience with eShelf®, the next-generation of commercial-grade retail stretch screen solutions designed to enhance consumer engagement, streamline content delivery, and boost sales. From cosmetics to lifestyle brands, eShelf® bridges the gap between physical retail and digital interactivity with sleek, customizable display hardware and dynamic content services.

Smart, Scalable, and Sustainable In-Store Engagement

Product Discovery at the Shelf

Guide shoppers with real-time product information, reviews, and promotions—right where purchase decisions happen.

Personalized Shopping Journeys

Deliver targeted content based on shopper behavior and store location.

Synchronized Campaign Rollouts

Launch national or regional campaigns instantly with centralized content management.

Retail Analytics

Gain insights into shopper engagement, content performance, and sales impact through intuitive dashboards.

Eco-Friendly Brand Storytelling

Digitize traditionally printed signage and reduce environmental impact.

Success Stories

L’Oréal

Sustainable Innovation Meets Retail Excellence

L’Oréal leveraged eShelf® to modernize its in-store experience with sleek digital displays that showcased rotating promotions and brand campaigns. This not only boosted consumer engagement and sales but also allowed the brand to monitor performance in real-time, ensuring consistency across all retail locations.

By adopting eShelf®’s eco-conscious digital signage, L’Oréal significantly reduced waste and its carbon footprint, reinforcing its commitment to sustainability. The addition of a centralized dashboard equipped the team with rich data insights, enabling agile campaign adjustments and more informed business decisions.

“eShelf® helped us align our values of innovation and sustainability while optimizing our in-store messaging across hundreds of retail touchpoints.”

Makiage

Personalized Beauty at the Shelf

Makiage reimagined the traditional cosmetics store by integrating eShelf® stretch screens to craft a hyper-personalized shopping experience. The displays offered curated content, tutorials, and product highlights—blending the convenience of e-commerce with the tangible allure of in-store shopping.

Strategically positioned screens captured customer attention, guided purchase decisions, and encouraged brand interaction, establishing Il Makiage as a trailblazer in beauty retail tech.

“With eShelf®, we turned our stores into digital beauty destinations that truly reflect the individuality of our customers.”

Take by Sapir Group

Israel’s First Fully Digital Urban Convenience Store

Take partnered with eShelf® by LUXX and ReaLo to launch an entirely paperless convenience store, revolutionizing urban retail in Israel. Featuring over 60 eShelf® digital displays spanning more than 40 meters, the store eliminated all traditional paper signage—replacing it with dynamic pricing and promotional content powered by ReaLo’s real-time content delivery platform.

“Promotions are displayed immediately on the screens without any unnecessary delays, and everything is completely integrated. The shopping experience is much better and our conversion rates are improving significantly.”

Why eShelf®?

Plug-and-play hardware with stretch screen form factors to fit any retail environment
Centralized content creation and deployment across multiple stores
Real-time performance tracking and analytics
Eco-friendly alternative to traditional signage
Fully customizable visuals to match your brand DNA