Take consumer engagement to new levels with eShelf, which combines interactive front display screens, stand-out product illumination and those extra tools you need to shine in a snap.
Perfect for supermarkets, liquor stores, department stores, and other retail applications

Put your message at their fingertips
- Vibrant LCD Display
- Low operating temperature
- ESL function
- Touch Screen
- Kiosk function
With eShelf, you can...

Build the perfect solution for your brand

With our suite of retail solutions
LED panels and snap frames
Backlighting that offers incredible light output, even illumination, low power consumption and superior LED clarity.
Under shelf lighting
Clean, crisp and bright light that adds unparalleled light quality to any space.
Shelf Tag Light
Lights both price tag and shelf below.
Magnetic wiring, power supplies and distribution
Easy and optimized power solutions.
Rollable Power Track
Energize your retail metal shelves with our ultra-flat 2.2mm power track, which rolls out to seamlessly fit between the back wall and shelf decks without requiring equipment changes.
Specifications
LCD Screen
Model | Screen Size | Resolution – V x H (px) | Active Area H × V (mm) |
Physical dimensions L x H x D (mm) |
Brightness (nits) |
Contrast Ratio | Colors | Lifespan | System | Input Voltage |
Polarity Protection | Power | Data Sheet |
LUXX-ESP10-500
LUXX-ESP10-500-W |
8.8 inch | 1920 x 480 | 218.88 × 54.72 | 240.6 x 69.6 x 16 | 500cd/m2 | 800:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
≤10W | 8;8 |
LUXX-ESP15-300
LUXX-ESP15-300-W |
15.6 inch | 1920 x 1080 | 344.16 × 193.59 | 357 x 211.4 x 19 | 300cd/m2 | 3000:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
<20W | 15.6 |
LUXX-ESP20-500 | 16.4 inch | 1366 x 238 | 409.8 × 71.4 | 432.3 x 93.9 x 17.8 | 500cd/m2 | 1000:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC | no | ≤18W | 16.4 |
LUXX-ESP30-700
LUXX-ESP30-700-W |
23.1 inch | 1920 x 158 | 585.6 × 48.19 | 599 x 62 x 16.2 | 700cd/m2 | 3000:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
≤18W | 23.1 |
LUXX-ESP35-700
LUXX-ESP35-700-W |
24 inch | 1920 x 360 | 597.888 × 112.104 | 617.5 x 137 x 27.2 | 700cd/m2 | 1200:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
≤20W | 24 |
LUXX-ESP45-700
LUXX-ESP45-700-W |
29 inch | 1920 x 540 | 705.6 x 198.45 | 721 x 226.25 x 40.3 | 700cd/m2 | 1200:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
≤30W | 29 |
LUXX-ESP50-400
LUXX-ESP50-400-W |
35 inch | 2880 x 158 | 878.4 × 48.19 | 891.6 x 60.4 x 16 | 400cd/m2 | 3000:1 | 1.07G | 30000 hours | Android 9.0 | 12V DC 15-36V DC |
no yes |
≤18W | 35 |
LUXX-ESP55-700
LUXX-ESP55-700-W |
37 inch | 1920 x 540 | 899.712 × 253.044 | 914.9 x 280.9 x 45.7 | 700cd/m2 | 1000:1 | 16.7M | 30000 hours | Android 8.1 | 12V DC 15-36V DC |
no yes |
≤40W | 37 |
LUXX-ESP60-500
LUXX-ESP60-500-W |
37.8 inch | 2880 x 158 | 959 × 52.614 | 977 x 70 x 21 | 500cd/m2 | 1000:1 | 1.07G | 30000 hours | Android 9.0 | 12V DC 15-36V DC |
no yes |
≤28W | 37.8 |
LUXX-ESP65-500
LUXX-ESP65-500-W |
47.1 inch | 3840 x 160 | 1196.16 × 49.84 | 1214.2 x 67.7 x 28.2 | 500cd/m2 | 1000:1 | 16.7M | 30000 hours | Android 9.0 | 12V DC 15-36V DC |
no yes |
≤35W | 47.1 |
LED Shelf Tag Light
Input Voltage | 12V DC |
Power | 22W/m |
CCT | 2700-6500K |
Material | PMMA, PVC 3100mm |
Various Sizes
8.8” to 47.1” for shelving
up to 1.2m

Mounting Rail
The mounting rail is an aluminum profile which can mounts multiple LCD screens and LED shelf tags, with a maximum length of 3.1m, A power track can be added to the back.
